Big Mistakes to Avoid When Promoting Music Online

Music Promotion 101
10 Ways to Promote Your Music Online
March 15, 2018

Big Mistakes to Avoid When Promoting Music Online

Music Recording

The internet has opened up a whole new world for independent musicians. These days you don’t have to spend a lot of money trying to get yourself noticed. Instead, you now have the whole world at your fingertips. Of course, while this is certainly an exciting opportunity for you, it also means that there is more at stake. One small misstep and you could end up turning away thousands of people rather than drawing them to you. Now, while this may sound rather scary, you don’t have to worry. Below, you will find the most common mistakes that artists make. So, by being well-informed, you can take the necessary steps to avoid these snafus:

Making Do Without a Website

In this day and age of social media, people tend to forget the importance of websites. However, if you are an up-and-coming musician then you can’t do without one. See, you can’t really control too much on your social media channels, apart from what you post. With a website, though, you have complete autonomy. This is especially relevant when you are trying to build a brand and want people to see who you really are as an artist. Not to mention, it lets you sell to people while also keeping track of the number of people visiting your site. In short, it is a treasure trove of information and opportunities.

Not Being Serious About Marketing

As an independent artist, you don’t really have to follow anyone’s rules, particularly when it comes to promoting and marketing your music. As a result, it is natural to take a more laidback attitude in such regards. This, however, isn’t something you can afford to do – not if you want to gain fans. This is why one of the first things you will need to do is to come up with a marketing plan. Don’t worry, this doesn’t have to be too sophisticated. It simply should be an outline of how you will proceed with promoting your music. Therefore, it should contain details like who to target with your music, where to find your audience and how to narrow down a posting or publishing schedule.

Being Unprofessional

There is no harm in being playful and open with your fanbase as this will help you win them over. At the same time, it is important to draw the line at being unprofessional. So, what does this mean exactly? Well, for one thing, be mindful about what you say, post, or do,as all of this will be on the internet forever. If you have trouble keeping your emotions in check, only post messages or videos that have been scripted beforehand. You will also need to avoid people that may be baiting or ‘trolling’ you in the comments section as this will simply lead to ugly online confrontations.

Just as important, though, is that you are professional in the way you make your music. So, when recording a song, make sure you use a well-tuned instrument and that all the equipment is functioning properly. With videos, always shoot in the right lighting and make sure that the audio is coherent. These may seem like small things but they can mean a lot to your fans.

These are the errors you should take care to avoid at all costs. By doing so, you will be able to make certain that your career is headed in the right direction. After this, the sky may be the limit for you.

Author Bio:

Natalie grew up in a household that was filled with instruments and melodies, cementing her passion for music. This led to her continuing to learn about new music, artists, and instruments into her adulthood as well. These days, she spends her time sharing her knowledge with like-minded individuals.

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